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Q: Who is leaving your club?
A: Simple, those that you don't see. Why? Because they are not being
touched
by you - there's no positive exchange for their investment.
The more
visible, connected and interactive your club is with a member the greater the likelihood that they will stay a member.
The challenge is finding ways to stay more visible or to increase your involvement in their membership.
It's not enough to simply have your doors open -to be available. Fostering member involvement is an active, dynamic process and, by creating as many
'touch point' opportunities as possible, you will begin to harvest the value that comes from improved retention.
Touchpoint - a point of contact or interaction, especially between a
business and its customers or consumers: every touchpoint must reflect,
reinforce, and reiterate your core brand strategy. Read more......
http://bit.ly/JyXxWb
Retention Management regularly delivers millions of high quality
personalised attendance-based touchpoints members on behalf of clubs
around
the world - growth of over 70 per cent during 2012 for Retention Management in
Europe shows that after nearly ten years of serving health clubs we
have not
lost touch with our own customers http://bit.ly/SPR0qg
Contact us
today, make more money tomorrow!
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active insight
Active Insight are the leading provider of Customer Insight, Business Intelligence and Consultation services to the Cultural Services, Active Leisure and Health and Fitness Industries.
View full profile>> |
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To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or
email [email protected] |
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To advertise your product and
reach over 57,000 leisure buyers
call +44 (0)1462 431385 |
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